How do you popularize McDoald?

I readA McDonald's Ally in Paris in the New York Times. In the article, Denis Hennequin, president of McDonald's Europe, explained how he produced the largest amount of profit second only to that of McDonald's the States in France. When he became the top executive in Mcdonald's France, he faced hard situation because a lot of McDonald's restaunt was destroyed by strong objections to the Americanization. However, he suceeding in making Mcdonald's resturants popular by holding ad campaingins. In the campaingins, he conveyed the customers that Mcdonald's France is not a symbol of American restaurants but restaurants of France by telling the nation that most of incredients in their foods are from France and that virtually all of the working members there are French.

I'm interested in this article because I have a question to why many countries choose Americanization. Some countries such as Japan, my native country, have a kind of affinity to the U.S., and tend to adopt American culture easily. On the other hand, other countries such as France have strong disgust to American culture and it is difficult for them to accept it. However, most of them finally become to accept it. This article explained the process that those countries accept Americanization. American culture penetrate those countries by changing its face, alothough it does not change the nature, "quick, easy, and inexpensive". The concept is too strong and attractive to protect native cultures easily. I think American culture has a lot of good points. For example, because of it, our lives became suprisingly convenient. On the other side, if we are not senstive to protect our own native caltures, other countries will be culturally colonized by the U.S . Thus, I think it is important for us to choose carefully which parts of American calture we adopt.