Why sadness can blow your budget

Why some people will alleviate their depression in terms of shopping? This phenomenon is called “Misery is not miserly”. There is a research which involved in thirty-three young adults, real commodities and money. Subjects were divided into two groups and one group watched a video about sad situation (the death of a boy’s mentor), the other watched neutral videos (sports or nature). It was found that “sad group” pay nearly four tomes as much than “neutral group”, and “sad group” typically insisted emotional video did not affect them to spend more. However, the researchers drew a conclusion that sadness can stimulate people’s emotions which resulted in extravagant propensity. Also, sad emotion leaded people to pay more attention to themselves because they felt they were worthless. Finally, this feeling promoted them to spend more in order to feel better about themselves.

Why sadness can blow your budget

Personally, I agree with the result of research. When people feel distressed, they will regard themselves as nobody. Most of time, they will treat themselves better than normal days. I think “misery is not miserly” indicates not only a shopping spree but also attitude of consumers. For example, I am a person who is prone to spend more in order to achieve more happiness. I will buy “Ben & Jerry” or “Haggen-dazs” when I felt sad or I did something wrong. It is better that I just buy ice cream, and there are some people buying lots of lavish bags, shoes or clothes that they will not wear them again. In conclusion, do not go shopping when you are upset, or even more, sealing your credit cards when you feel sad.