Monday, July 25, 2005

Ad war looming in sleep aid market

The title of my article is Ad war looming in sleep aid market. This article tells about new sleep medications for chronic insomnia, especially Lunesta which in one of new generation medication for long term use. With its launching, advertising for this medication finally overcome the advertising for erectile dysfunction drugs adverting which used to be the most competitive drug advertising field. Some analysts say that Lunesta will reach 1 billion a year with its sale. It will save many Americans who have chronic insomnia and will be a simple solution.

I think that this is very goon news for many people who are suffering from sleepless night and also it is good for whom need long term medicine for lifetime use. In my opinion, the number of people with insomnia will be increased in the future and almost everyone experienced at least one insomnia symptom in a month. Therefore, introducing a new generation of sleep medication for long-term use would be good solution and people have been waiting for these kind of drugs. The industry of insomnia drugs will be huge scale of sales on people's demand.

By hoon

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