Wednesday, January 23, 2008
Starbucks tests $1 cofee, free refills
I found this article with the title above ,on the
homepage, the yahoo online news. It is about the
world-famous coffee house Starbucks tried to sell
small sups of drip coffee for $1 with free refill
as part of test in its hometown(Seatle). That's
about 50 cents less than the Seattle-based coffee
retailer normally charges for an 8 oz. cup of joe,
though prices vary from store to store.The public
statement e-mailed Wednesday by the spokeman mentioned
that"Testing is a way of life for us, as we are constantly looking for new ways to connect with the customer and provide the best Starbucks experience," So that we could realize that the thing
Starbucks wants to provide is not the product, but it's the best Starbucks experience.

This article was interested to me, because one of the courses I studied is "marketing". This subject tells us how to sell your
merchandise effectively with some useful strategy.The crucial factor of marketing is "brand". A successful brand should let their customers think that they're not only provide the products they want but the service. Starbucks did it!

poster : Geiger Jan.27